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  • Writer's pictureBB Games

BB Games agrees IP licensing, build & supply deal for ReelPlay’s Infinity Reels™

Updated: Jul 24, 2020

London, 24th July 2020 – BB Games, the UK based slots studio, has signed an intellectual property deal with ReelPlay for the application of ReelPlay’s Infinity Reels™ trade dress and mechanic across a BB Games authored slot. ReelPlay will also provide build and distribution for the game.

First spearheaded by ReelPlay’s blockbuster slot El Dorado, Infinity Reels™ is a unique concept in online slots where each spin provides the chance to add an additional reel and respin with a progressive multiplier. The process of adding reels repeats itself, providing maximised winning potential for players.

BB Games will utilise ReelPlay’s broad distribution network and also benefit from ReelPlay’s Sales & Marketing consultancy.

Sam Bradbury, CCO of BB Games said: "In a first for BB Games, we are engaging with ReelPlay in a multi-level deal comprising of IP, game creation and distribution. ReelPlay will help accelerate the growth of BB Games allowing us to leverage the most exciting IP of recent times whilst ensuring the content is available to the widest market possible.

David Johnson, CCO at ReelPlay said: “We welcome this latest partnership and are delighted to add BB Games to the stable of quality supplier studios ReelPlay enable to market. With hundreds of operators accessible across multiple aggregators in all regulated markets, ReelPlay expect this latest deal to unlock a world of new potential for all involved.”

About BB Games

Founded in 2018 BB Games set out to innovate and create new and exciting content for the world of gaming. Our games are created by people who live and work gaming. Our mission is to create a limited number of high quality, unique games that stand out in the busy market place. We run a lean and nimble company that allows us to offer the best value, high quality products to all of our partners.

For more information, please visit:

About ReelPlay

Founded in 2014 as Chance Interactive, the business re-branded to ReelPlay in 2019. ReelPlay create the highest quality digital gaming content for license to the world’s leading regulated casino operators. ReelPlay also offer game build, math, marketing, integration and commercial expertise to partner studios looking to take their own content to the online market.

A privately held business based in sunny Sydney, Australia.

For more information, please visit:


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